About Us

What is SustainFi?

SustainFi is a personal finance website that connects people who want to make an impact with their money with the right investments, products, and services. Our mission is to make environmental, social, and governance (ESG) and sustainable investing easy to understand.

Our platform is here to help people invest responsibly and make their investment decisions matter. We help investors:

  • Allocate money to companies with strong environmental, social, or governance scores
  • Reduce exposure to carbon-intensive industries such as oil and gas companies
  • Invest in clean energy and cleantech opportunities
  • Support businesses with strong gender and racial diversity
  • Invest in communities and local businesses
  • Find financial advisors who understand ESG investing
  • Transition to socially responsible credit cards and bank accounts

Our Founder

SustainFi was launched in 2021 by Lana Khabarova following a 10- year career in investment management in London and New York. She wanted to invest sustainably but was unable to find helpful resources comparing ESG investments. Lana holds an MBA from Harvard Business School and a BA from the University of Oxford.

Our Contributors

Anna Yen, CFA

Anna has nearly 2 decades of experience specializing in derivatives, wealth management, and alternative investments. Between marketing derivatives at JPMorgan and as a director at UBS, she co-managed a hedge fund portfolio. Currently, she is an investor and financial wellness expert at FamilyFI.

Anders Skagerberg, CFP

Anders has worked as a financial advisor for high-net-worth families and a Director of Financial Planning Operations for fintech startup Facet Wealth. Anders currently works as a financial writer and tax expert with Intuit’s TurboTax. Anders lives in sunny St. George, Utah, with his wife Paige and their 10-month-old daughter Ruth.

Andrew Paniello

Andrew Paniello is a financial writer and a graduate of the University of Colorado. His work has appeared in Bloomberg, Forbes, NASDAQ, and Yahoo Finance, as well as many other financial outlets across the web. Andrew is the founder of the digital agency Pretty Good Media.

Arthur Goldgaber

Arthur is a financial writer and editor with many years of experience in corporate communications, investment writing, and business journalism. He has worked as a writer for mutual fund companies and covered personal finance, commercial real estate, taxes, and accounting. He also worked as a reporter at Investor’s Business Daily, Financial World, and the Los Angeles Business Journal.

Erin Gobler

Erin Gobler is a personal finance writer based in Madison, Wisconsin. She writes about financial topics including mortgages, investing, and more for major publications like Fox Business and NextAdvisor. In addition to finance writing, Erin also provides financial coaching services where she works with individuals to help them reach their money goals.

Kevin D. Flynn

Kevin D. Flynn is a former financial professional and founder of AdvisorScale Financial Writing. He lives in Leominster, Massachusetts, with his wife Evelyn, two cats, and nine wonderful grandchildren. He is a golf enthusiast.

Lincoln Olson

Lincoln is a former financial analyst and software developer who now lives a nomadic lifestyle. He works with financial advisors and has his own investing YouTube Channel and a library of content around personal finance and investing. He holds a BS in Financial Economics and Accounting and Finance from Northwest Nazarene University.

Rachel Morey

Rachel is a journalist specializing in finance content. She has been writing professionally for over a decade with the goal of making complicated financial subjects easy to understand. Her writing has been featured by Lending Tree, Value Penguin, and AIG Direct. A native Iowan, Rachel has a fondness for the open roads of rural America.


Our writers are committed to publishing the most accurate information and giving you the best tools to navigate ESG investing. If you have any questions or suggestions on how our content can be improved, please reach out to contact@sustainfi.com.

Disclaimer: SustainFi does not provide individual investment advice or any investment services.


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